Time and Advertising

Just in time for spring, the winter issue of 3 a.m. analog was ready. Maybe this speaks to the way musicians conceive of time, always a little late. Although, I tend to be early (which is why I’m calling our Winter issue, the almost Spring issue). It features a beautiful piece of writing by Rob O’Connor (about Richard Buckner) as well as stories by Sylvie Simmons, Jesse Harris, and me (the next installment of my serial, Cold Weather, Part 2).

Time seemed to expand the way it does when there is too much to do. Not only were we wrapping up the new issue of 3aa (as Jana refers to it), but Paul and I were working on a job for DW and, of course, there was my full course load, and lesson plans for the class I’m teaching this semester. It is an amazing phenomenon that when there is too much to do, the hours seem to stretch to accommodate it all. When I was sitting at my table all day, writing, the day flew by. It was morning. I took Doe for a walk, and then it was evening. Now the days and weeks are full to capacity, yet there seems to be time for everything.

The job for DW was kind of a nightmare. Not the composing part. I do love writing music to picture and the short film was beautiful and had a lovely slow pace to it, but DW was the worst he has been in that way he can be. I think he was being tortured by his client because he was impossible to please and it was frustrating when I felt I was giving him the best work I’ve done in a long time. I haven’t worked on music much lately and the first two pieces, and then two more, seemed to appear as if they had always existed. Thank God for Paul who said, “Wow, these are really good,” because DW was awful about everything I gave him and, in the end, cut one piece to bits, looping it needlessly, when the original served the same purpose only did it better. Advertising work is crap in the end. Not because of the work itself but because of the inherent disrespect. It’s challenging, to say the least. Of course, the money is meant to compensate for this but there isn’t as much of that anymore, even in advertising.

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